Custom Brand & Website Design

Connect with your dream clients in your new online home and make it easy for them to want you, pick you and hire you.

Having a professionally designed brand and website can help your coaching business stand out from the crowd, while increasing sales and conversions at the same time.

In our fast-paced digital world, your brand and website has one chance to engage and captivate your audience.

Make sure you get it right with an effective and beautiful brand and website design that is strategically created to promote your coaching business’s success. Leave the stress of trying to design your own brand behind so you can get back to doing what you love – helping people improve their lives.

You are ready for something more than just a “pretty website”.

Together we’ll craft or refine your online home to clearly communicate the unique value you offer!

Signature Experience

TIMELINE | 8 WEEKS
INVESTMENT | $4,200

*payment plans available!

BRAND IDENTITY
Primary Logo Design
Secondary Logo Design
Brand Elements
Color Palette
Typography

COLLATERAL
Business Card Design
Instagram Canva Templates
Cover Photos

RESOURCES
Brand Style guide
Launch Graphics

WEBSITE DESIGN
Custom website design
The 5 most important pages of your site (home, about, work with me, blog, contact)
List-building essentials (x1 main email capture form, a “thank you for subscribing” page, and integration with your mailing list provider)
All the techy essentials (set up for your domain name, professional email, and Google Analytics, as needed)
Basic SEO

SUPPORT
Training session on your new website

Are you ready to move forward?

The Process

01. Brand Strategy

To begin, I’ll send along a client contract and a payment plan for you to review. Once that is all set, I’ll send you a welcome packet that has everything you’ll need to do for this process to go smoothly. You’ll also fill out a brand discovery questionnaire that allows me to understand a little more about your business, your vision and your goals you have.

02. Vision Meeting

After reviewing your brand discovery questionnaire, I’ll put together a design proposal for you to review. This design proposal will have an inspiration board, color palette, fonts and other design elements I recommend for you new brand and website. We will tweak this until we both agree on the direction of the design.

03. Brand Design

This is where to fun part begins! Now that we’ve built a solid foundation with goals and a purposeful vision, this is where we bring everything to life. Through a collaborative and communicative process, we’ll work together to design a brand that illuminates your impact and attracts your ideal clients.

04. Website Design

With the brand design setting the tone for everything, the website design process begins. It’s important here that you have all your paperwork handed over (explained in the welcome book), so that the process goes as smoothly as possible. This is also where we set up your email marketing and search engine optimization.

05. Collateral

This part of the process is where we really bring the brand together. I’ll create your email opt in design, business cards and note cards, along with sending you all the file types you need. Other resources include, your brand guidelines and inspiration board so down the road when you want to create marketing collateral you’ll have everything you need.

06. Launch Day!

This is such an exciting day! I’ll wrap up everything for you and send you all of the file types you need, along with some launch day graphics to post on your relevant channels. I also create a blog post so that our blog readers can learn more about you and your business!

Are you ready to move forward?

"The website looks fantastic! It came out a lot more spectacular than I imagined."
Karlien
Founder - Dragonfly Tri

Frequently asked Questions

This is for you if:

  • You are almost clear or very clear on what you want to do with your business
  • You already have an established business but want to solidify yourself online 
  • You are a health coach, wellness coach, life coach, business mentor and anything in between

This isn’t for you if: 

  • You don’t know what you want to do in our business
  • Want to rely on someone to do everything for you without lifting a finger (we do a lot, but you still need to do some work!)
  • Love shiny objects and never implement (because you need to be all in on this package to make it work for you. We are serious about making you shine online, we need you to be serious about it too!)

The full brand and web design package takes 8 weeks.

All payment are split into a 30% initial non-refundable deposit (the ‘booking fee’) to reserve your design slot, and then 35% is due at the start of your project, and the final 35% is due when your project is complete.

We are based in Cape Town, South Africa but work with clients all over the world.

Copy is not included in the packages. We provide professional content writing and editing services, so if you’d like us to create new content, we’ll provide a separate estimate.

High quality photos play an important role in the outcome of your site. 

The web design package does include image sourcing from some of our favourite free stock photo sites (Unsplash and Pexels). However, having a set of paid stock photos that suit your brand will be preferable if your budget allows. We can guide you on your selection.

We do recommend having at minimum a few good quality, professional images of yourself to use throughout the site.

"Absolutely love what Joelle created for us. I have not heard one bad word about it. She communicates professionally and accommodated our needs to the nth degree."
Dave
Fitness website owner

Are you ready to move forward?

What happens after the consultation?

If you decide you want to work together, you will need to pay a 30% booking fee to secure your spot, and sign my contract. After that, I will add you to ClickUp, and you can start working on your Pinterest board and the questionnaire. When your start date arrives, you pay 35% and I start working on your project.

Branding Design

BRAND IDENTITY
Primary Logo Design
Secondary Logo Design
Brand Elements
Color Palette
Typography

COLLATERAL
Business Card Design
Instagram Canva Templates
Cover Photos

RESOURCES
Brand Style guide
Launch Graphics

TIMELINE | 3 WEEKS
INVESTMENT | $1,200

*payment plans available!

Website Design

BRAND IDENTITY
Color Palette
Typography

WEBSITE DESIGN
Custom website design
The 5 most important pages of your site (home, about, work with me, blog, contact)
List-building essentials (x1 main email capture form, a “thank you for subscribing” page, and integration with your mailing list provider)
All the techy essentials (set up for your domain name, professional email, and Google Analytics, as needed)
Basic SEO

RESOURCES
Brand Style guide
Launch Graphics

TIMELINE | 5 WEEKS
INVESTMENT | $3,600

*payment plans available!

Brand and Website Design

BRAND IDENTITY
Primary Logo Design
Secondary Logo Design
Brand Elements
Color Palette
Typography

WEBSITE DESIGN
Custom website design
The 5 most important pages of your site (home, about, work with me, blog, contact)
List-building essentials (x1 main email capture form, a “thank you for subscribing” page, and integration with your mailing list provider)
All the techy essentials (set up for your domain name, professional email, and Google Analytics, as needed)
Basic SEO

COLLATERAL
Business Card Design
Instagram Canva Templates
Cover Photos

RESOURCES
Brand Style guide
Launch Graphics

TIMELINE | 8 WEEKS
INVESTMENT | $4,200
SAVE $600

*payment plans available!

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