In the last post, we discussed what content and content marketing is, and we got started on brainstorming some ideas for your content.
If you missed that post click here to read it.
Today we are going to be talking about how content marketing builds your health coaching business. In other words, what are the benefits of content marketing?
You may be itching to take those ideas and start turning them into content right away. But before you begin actually putting pen to paper or fingers to keyboard, it’s important to understand how content marketing builds your business.
You can then use the information to create several important documents, including your content marketing strategy and an editorial calendar.
So, how does content marketing build your business?
Content Helps Your Prospects Find You
You’ve probably heard the term “search engine optimization”. When someone enters keywords into a search engine, they get results that match their chosen words or phrase. If someone is looking for information improving their gut health, for example, for example, then they might search for “how improve gut health”. The results that they get should ideally be packed with information on the topic. If you’re a health coach who focuses on helping women heal their gut, then your content – if done correctly – will likely show up on the results.
Search engines look at the quality of the information, the relevance, and the credibility of the source. The more content you publish on your topic, and the more useful that content is, the more you’ll boost your credibility. Which means more prospects will find your website.
Great Content Is Shared and Builds a Community
Another way that content builds a business is by being shared. People love to share great content. The more valuable and helpful your content is to your audience, the more likely it will be shared. Again, this builds awareness for your business and drives traffic to your website. Once prospects are on your site, your content will motivate them to subscribe, or to comment, and to become part of your community.
Also, this links to our previous point. The more your content is shared, the better your results on search engine ranking positions.
Opportunity to Profit
While not all content should be promotional content, you can use your content marketing strategy to indirectly promote your products and services.
Good content also helps your prospects make buying decisions. It converts prospects into customers. In fact, according to surveys, 60% of people are inspired to seek out a product after they’ve read about it. And if that information comes from a peer or is viewed on social media, the percentage is higher.
Take a look at your list of topic ideas. Start thinking about how the ideas might benefit your coaching business. For example, can a “how to” article promote a product or service? Also, continue to build on your list. Next, we will explore the many content marketing formats available to you. You’ll begin deciding what type of content you want to create and how you can provide the most value to your audience.